Overview

FUTU RIST is a record label with a purpose that transcends the conventional boundaries of music production. Founded in 2016 as Spiritual Humanist, the label was reimagined in 2021 to reflect a forward-looking ethos encapsulated by its slogan: "Don't make history, make the future." Based in the breathtaking Lofoten archipelago, FUTU RIST is the sole representative and pioneer of the Lofot-Rap genre and a driving force in the cultural development of the region.

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With its roots firmly planted in Lofoten and its vision reaching across continents, FUTU RIST collaborates with local talent and international artists from India and Dubai, producing music that serves as a beacon for diversity, self-expression, and spiritual healing.

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Mission

At its core, FUTU RIST exists to release music with depth and meaning—music that encourages self-expression, celebrates diversity, and shares messages of spirituality, mental health, and self-empowerment. The label seeks to foster open conversations about mental health, empowering individuals to seek help and reminding them: “You are not alone.”

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The label’s transformation from Spiritual Humanist to FUTU RIST reflects an evolution in its vision: embracing the inspiring magic and wonder of life that spirituality helps us discover and explore. This ethos is symbolized in its logo—a four-pointed star representing balance and harmony in the unity of dualities such as material and spiritual, day and night, masculine and feminine. Through its music, FUTU RIST aims to contribute to a future founded on love, compassion, and collaboration - a vision inspired by the Age of Aquarius.

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Values

FUTU RIST is committed to:

• Authentic Self-Expression: Music as a medium for individual and collective truth.

• Diversity: Celebrating the richness of human differences—racial, cultural, LGBTQIA, and beyond.

• Mental Health and Healing: Advocating for open conversations and greater awareness.

• Positivity and Teamwork: Emphasizing collaboration as a path to growth and creativity.

• Spirituality: Exploring universal truths through music that uplifts and inspires.

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Artists and Music

FUTU RIST represents 14 artists across a variety of electronic, rap, and alternative genres. With 82 tracks across 26 official releases, the label’s catalogue includes the following cornerstone genres:

• Lofot-Rap: A unique genre authentic to Lofoten, pioneered by artists such as Gravdal Gangstaz, JFK, and Nerri Fjæra.

• Rap-House and Trip-Hop: International acts like AERIK KYLO and PHNX bring messages of mental health, spirituality, and empowerment.

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Each release embodies FUTU RIST’s vision, offering listeners a transformative experience rooted in healing, joy, and love.

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Community and Engagement

FUTU RIST connects with its audience through its music and the values it represents. Rather than pursuing aggressive marketing tactics, the label lets its work speak for itself, making music available for those who resonate with its mission.

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Through social and traditional media, FUTU RIST artists actively share their perspectives, fostering a sense of belonging among like-minded individuals. The label also supports initiatives that champion diversity, minority empowerment, mental health advocacy, and individual spirituality rooted in love and exploration, aligning itself with causes that build a more inclusive and compassionate world.

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The FUTU RIST Philosophy

The label’s transformation from Spiritual Humanist to FUTU RIST reflects a profound belief in the potential of the future. By embracing collaboration, creativity, and diversity, FUTU RIST inspires others to look forward—to build a world without bigotry or discrimination, where joy and love prevail.

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The four-pointed star of the FUTU RIST logo embodies this philosophy. It is a spiritual reminder of the balance and harmony that underpin existence—a principle woven into every note and lyric the label produces.

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Explore FUTU RIST

FUTU RIST is more than a record label; it is a movement for a brighter, more inclusive tomorrow. Discover the music, connect with the mission, and join the journey toward a harmonious future.